MOST OTHER WEB DESIGN COMPANIES ARE A COMPLETE WASTE OF YOUR MONEY.

MOST OTHER WEB DESIGN COMPANIES ARE A COMPLETE WASTE OF YOUR MONEY.

There are three tiers of

web design companies.

Of course, we’re excluding your 16-year-old nephew, Jimmy.

Look, we know he’s a great kid and a computer whiz.

However, does he know sales psychology, conversion optimization tactics, and how to use analytics software to make targeted adjustments to your website?

If not, then your $200 website is going to be costing you 50-100x your investment or more in lost business opportunities.

You and your business deserve those opportunities.

There are three tiers of

web design companies.

Of course, we’re excluding your 16-year-old nephew, Jimmy.

Look, we know he’s a great kid and a computer whiz.

However, does he know sales psychology, conversion optimization tactics, and how to use analytics software to make targeted adjustments to your website?

If not, then your $200 website is going to be costing you 50-100x your investment or more in lost business opportunities.

You and your business deserve those opportunities.

At the bottom tier,

there are freelancers.

These designers focus solely on the visual style of the site. The finished product often winds up looking really good, but it is completely ineffective.

Why? Because you now simply have a digital business card – an expense that cost your business thousands of dollars but doesn’t do any real work in helping to bring in potential new clients.

These freelancers do not include any assistance in writing content that hooks and sells you to visitors, nor any conversion optimization that produces a measurable increase in leads or sales.

When the site is finished, they wipe their hands of the project and move on to the next one.

And what happens when one of the hundreds of yearly updates to the software that runs your site breaks something? Or worse, what happens when no one takes care of those updates, and vulnerabilities that were found and fixed long ago are still there for hackers to exploit?

What happens when visitors and clients start coming by your site and their computers or phones get infected with malware?

At the bottom tier,

there are freelancers.

These designers focus solely on the visual style of the site. The finished product often winds up looking really good, but it is completely ineffective.

Why? Because you now simply have a digital business card – an expense that cost your business thousands of dollars but doesn’t do any real work in helping to bring in potential new clients.

These freelancers do not include any assistance in writing content that hooks and sells you to visitors, nor any conversion optimization that produces a measurable increase in leads or sales.

When the site is finished, they wipe their hands of the project and move on to the next one.

And what happens when one of the hundreds of yearly updates to the software that runs your site breaks something? Or worse, what happens when no one takes care of those updates, and vulnerabilities that were found and fixed long ago are still there for hackers to exploit?

What happens when visitors and clients start coming by your site and their computers or phones get infected with malware?

The second tier consists of

most small design shops.

These companies usually handle your project from start to finish, or at least most parts of it. And the cost turns from a business expense into an investment. Now we’re talking!

The question is: is it a good investment?

At this level, you are often paying for a crazy amount of overhead.

A physical office space requires rent payments, water, electricity, branded signs, coffee, the office ping pong table, cleaning supplies… the list just goes on.

Yes, part of your project fee is going into that company’s toilet bowl cleaner. Right down the drain.

Your project fee also helps pay for all the employee salaries. But are all of those employees necessary for your project?

Let’s say you already have a company logo. Or you already have an SEO company you enjoy working with who gets you great results.

So why should the money for your project help pay the salaries of their logo-creating or SEO employees who don’t assist you at all?

The level of expenses incurred by a traditional, brick-and-mortar shop also requires a significant amount of marketing to keep more clients coming in and paying those higher prices. More of your money not being spent on your project.

So how much of your project fee do you think is really being invested into your project?

The second tier consists of

most small design shops.

These companies usually handle your project from start to finish, or at least most parts of it. And the cost turns from a business expense into an investment. Now we’re talking!

The question is: is it a good investment?

At this level, you are often paying for a crazy amount of overhead.

A physical office space requires rent payments, water, electricity, branded signs, coffee, the office ping pong table, cleaning supplies… the list just goes on.

Yes, part of your project fee is going into that company’s toilet bowl cleaner. Right down the drain.

Your project fee also helps pay for all the employee salaries. But are all of those employees necessary for your project?

Let’s say you already have a company logo. Or you already have an SEO company you enjoy working with who gets you great results.

So why should the money for your project help pay the salaries of their logo-creating or SEO employees who don’t assist you at all?

The level of expenses incurred by a traditional, brick-and-mortar shop also requires a significant amount of marketing to keep more clients coming in and paying those higher prices. More of your money not being spent on your project.

So how much of your project fee do you think is really being invested into your project?

We live in a new world driven by the internet.

Doesn’t it make more sense to find a nimble, streamlined company built on efficiency?

When our clients need a logo, we don’t turn to our logo-creating employee. Instead, we team up with our logo-creating business partner who has designed logos for Sony, Unilever, and Volkswagen Group.

And if our clients don’t need SEO? That’s fine, we simply don’t reach out to our SEO partners about a new project.

Your web project is modular, and you pay for what your internet marketing goals require. Nothing more. We bring in great, talented partners only when they are needed. This allows us to multiply the value you receive.

You get a higher quality deliverable and a larger scope for the same, or lower, price compared to our competition.

It also means you’re paying for top tier talent across your project instead of entry-level employees a year or two out of college.

By staying lean and nimble, we’re able to provide better results every time.

Then there is the final tier of

design companies.

The last tier of web design companies are those who do $100,000+ projects for Fortune 100 companies. Again, way more overhead.

We don’t take on those kinds of projects, instead preferring to spend our time helping small and medium business owners like us to succeed online.

We love working with people who really care about the business they created, rather than trying to appease multiple salaried committee members.

We guide our clients through a 5-step process that turns their online presence from a tired old Pinto that might blow at any moment into an efficient, sexy, lead-producing Corvette.

Then there is the final tier of

design companies.

The last tier of web design companies are those who do $100,000+ projects for Fortune 100 companies. Again, way more overhead.

We don’t take on those kinds of projects, instead preferring to spend our time helping small and medium business owners like us to succeed online.

We love working with people who really care about the business they created, rather than trying to appease multiple salaried committee members.

We guide our clients through a 5-step process that turns their online presence from a tired old Pinto that might blow at any moment into an efficient, sexy, lead-producing Corvette.

DISCOVERY

Phase 1

First, we sit down and talk with you, and it’s not just for a quick cup of coffee either. We need to go deep learning about your business and who your customers/clients are.

A web design company simply cannot build a site that is laser-focused on generating leads and sales without knowing the exact profile and pain points of the target customer, and why your unique solution is the best answer to that pain.

In fact, we probe so deep in our Discovery calls that many of our clients remark that they learn about their own businesses in the process.

First, we sit down and talk with you, and it’s not just for a quick cup of coffee either. We need to go deep learning about your business and who your customers/clients are.

A web design company simply cannot build a site that is laser-focused on generating leads and sales without knowing the exact profile and pain points of the target customer, and why your unique solution is the best answer to that pain.

In fact, we probe so deep in our Discovery calls that many of our clients remark that they learn about their own businesses in the process.

DISCOVERY

Phase 1

CONTENT CREATION

Phase 2

Next, we work alongside you to create the written content that will appeal to your specific target audience.

This is where most companies fail. A flashy website design is no longer enough; it is the cost of entry to do business online.

Yes, your design does need to be flashy enough to hook your visitors into staying, but your message and content is what reels them in.

Our goal is to use the same language and voice that you use with your customers. If we’ve done our job right, it’ll sound like you’re having a conversation with your visitor.

Just ask yourself: does everything you’ve read on this page so far sound like we’re having a comfortable conversation with you? Isn’t that the feeling you want to give potential customers on your website?

DESIGN

Phase 3

What? We’re just now starting on the actual design?

Yes.

The message is the most important part of your website. The website design’s job is to wrap around and enhance the message being presented.

That’s why you’ll notice every page on our clients’ websites are unique. We don’t just copy and paste the content in like so many other designers.

We spend time crafting an experience for your visitors to explore until they’re hooked on you. That’s why our clients have better numbers than the industry averages for all meaningful web stats.

Above all, what separates us from our competition is that our main imperative when designing is not about how cool the website looks.

It is about how effective it is at getting visitors to convert. Period.

We will sacrifice a cool idea if another idea will get you more leads. We will sacrifice a unique idea if it won’t be intuitive enough for visitors to use.

Your website will still look fantastic, but it will be effective first and foremost. Your business’ bottom line demands it.

What? We’re just now starting on the actual design?

Yes.

The message is the most important part of your website. The website design’s job is to wrap around and enhance the message being presented.

That’s why you’ll notice every page on our clients’ websites are unique. We don’t just copy and paste the content in like so many other designers.

We spend time crafting an experience for your visitors to explore until they’re hooked on you. That’s why our clients have better numbers than the industry averages for all meaningful web stats.

Above all, what separates us from our competition is that our main imperative when designing is not about how cool the website looks. It is about how effective it is at getting visitors to convert. Period.

We will sacrifice a cool idea if another idea will get you more leads. We will sacrifice a unique idea if it won’t be intuitive enough for visitors to use.

Your website will still look fantastic, but it will be effective first and foremost. Your business’ bottom line demands it.

DESIGN

Phase 3

WRAP UP AND LAUNCH

Phase 4

After the design, we begin to plug in all the software you need. Your sales funnels are created at this stage. We make sure the site looks great on all computers and mobile devices, and fix any little glitches we find.

We help you prepare to launch the site. We discuss internet marketing strategies so that you come flying out of the gate. We can provide training on how to use your site if you intend to make continual updates.

And then the big day arrives. All the work will have been taken care of behind the scenes for a smooth and seamless launch of your brand new website.

POST-LAUNCH

Phase 5

You didn’t think we’d leave you hanging after the site launches, did you?

That’s not how we roll.

Your website is like a car. You’re going to need regular maintenance, as sometimes the air filter or spark plugs need to be changed besides the oil.

And you always want a good, trustworthy mechanic on hand when something breaks. Someone who is on your side to give you an honest assessment of how it is performing and give it a tune-up when necessary.

And what about when you want to put new rims on or upgrade the sound system? Well, we can help when that time comes too.

That’s why the large majority of our clients continue to host with us and return to us for new projects year after year.

You didn’t think we’d leave you hanging after the site launches, did you?

That’s not how we roll.

Your website is like a car. You’re going to need regular maintenance, as sometimes the air filter or spark plugs need to be changed besides the oil.

And you always want a good, trustworthy mechanic on hand when something breaks. Someone who is on your side to give you an honest assessment of how it is performing and give it a tune-up when necessary.

And what about when you want to put new rims on or upgrade the sound system? Well, we can help when that time comes too.

That’s why the large majority of our clients continue to host with us and return to us for new projects year after year.

POST-LAUNCH

Phase 5

That’s our process to create web presences that deliver results for our clients.

That’s our secret sauce.

It’s a recipe we don’t mind publishing because we know no other company can replicate our unique skillset, efficiency, process, quality, or passion for excellence at the prices we offer.

We know this because we’ve looked at all our competitors. None of them have a page like this on their websites.

So take Jimmy fishing one weekend instead of making him do your website. Let your competition pay for the overhead of the local design shop. Make a smarter decision than that today.

Let’s take the next step. Reach out to us via the form below about your project to learn exactly how we can help you.

Let’s talk about your project.